Companies should use direct mail postcards in their marketing strategies as this form of marketing can gather more responses and drive better conversions. There is no doubt that direct mail can deliver excellent results when done right. Its response rates are setting new records every day. Businesses can enhance their relationships with people and convince them to complete the CTA using this method.ĭirect mail has been doing really well in the marketing industry. It doesn’t matter if someone is your old customer, freshly acquired client, or prospect sending birthday or holiday greeting postcards to them is always going to work positively. It is very convenient to promote new properties and open house events through postcard mailings. Real estate companies can send postcards to customers and prospects in order to stay top-of-mind. Many marketers send onboarding postcards to all their new customers as a way to build trust and form strong company-customer relationships. So, make sure to greet your new customers well.

Print and mail your postcards with highly appealing offers to attract prospects that aren’t responding to your messages on any other channel or have added things to their cart and failed to complete the checkout. Have you ever had a long list of cold leads that you just can’t seem to convert? Have your online customers abandoned their carts? Now is the time to recover those carts and process cold leads into hot ones. Plus, it is a good practice to send thank-you postcards to all your existing customers to make them feel special and encourage them to select you over and over again. This way, you can express your appreciation towards your loyal customers and also persuade them to bring you further business. Marketers can promote such programs through postcard marketing and get repeat business from it. You can segment your long-term customers and reward them with several loyalty programs. Send discount or promo codes to your most loyal customers. They make these details stand out and grab your audience’s attention. Similarly, the terms and time period of sales and giveaways can be communicated well through postcards. If you are promoting an event, you can mention the venue, date, and time. Since postcards are compact and concise, they highlight the details of these announcements really well. Things You Can Do With Postcard Marketing Making Announcementsīe it the opening of your new franchise or an upcoming discount sale, you can always make such announcements through postcards. Hence, you can reach out to them directly and communicate your message in a better way. They help companies cut through the digital noise and offer a calm and personal experience to the recipients. PostGrid‘s automated direct mail solutions can help you print and mail postcards online with the ability to design, print, mail, and track easily.ĭirect mail advertising postcards can help you promote your products and services, increase brand image, invite prospects and customers to events, announce giveaways, and more. You no longer need to spend weeks and months planning direct mail campaigns or assuming the campaign results. With modern technologies, marketers can conduct personalized, fully automated postcard marketing campaigns-easily and effectively. They offer a nostalgic experience to the recipients and have the power to drive responses and engagements.ĭigital marketing may seem to be cost-effective and easy to conduct, but postcard marketing can beat it any day. Although most marketers today are inclined towards digital marketing channels, there’s no denying that postcards work great.

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